söndag 15 juli 2012

The Hundreds FW12 LookBook

Caliroots & The Hundreds is pleased to announce the release of the The Hundreds Fall 2012 collection lookbook, photographed by Bobby Hundreds, with the line set to release on Thursday, August 2, 2012 at The Hundreds flagship locations and authorized retailers worldwide.

 “Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.  It’s the end of the world as we know it…”

- Bobby Hundreds

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