onsdag 10 september 2014

Brand profile - Us Versus Them

About Us Versus Them

Us Versus Them started in 2005 as a creative outlet and complement to the groundbreaking Southern California clothing store and art gallery Versus. Since then it has outgrown the confines of it’s humble origins and now stands as a internationally recognized brand.

DIY from the start, the brand has always relied its friends and family to provide support, direction and inspiration. We are not defined by a market need, or a niche lifestyle. From Day One everything we have produced has come from a desire to celebrate the power and talent of the individual, and the struggle that is required to clear your own path, rather than follow the herd.

This attitude is present throughout our graphics and clothing, whether straightforward in the form of a slogan or message, hinted at by symbolism found in our logos or artwork or by the unique details found throughout our cut and sew pieces.

Since creating the brand, we have seen our friends grow and become successful in their lives, and our paths have crossed with like-minded people who have now become like family.  Every project that we get involved with comes from connections like this.  Whether through mutual admiration and respect, nostalgia of our youth, or a desire to put on someone we feel deserves more shine, the projects we create avoid the contrived vibes common nowadays. Coming from a time and culture where you had to learn the hard way or be taught by the elders if you wanted to know what was up, we value people who are actually contributing to the cultures they exist in, not just talking about it on a forum or blog.  It’s those individuals, after earning success, who give back to the scenes that built them up, that we respect and enjoy building with.

Keeping your head down – working your ass off – being creative – following your own path and respecting the community. This is what makes US.
You find Us Versus Them here online

Brand profile - Le Fix

Le Fix

Out of love to art, tattoo and clothing, Le-fix was founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm in Copenhagen in 1999. At its core was a group of artists and designers who created a space with creative freedom for its members to unfold their individual and mutual potential. 

Le-fix has gained a unique position as a highly esteemed lifestyle brand with strong roots in Copenhagen and an in-depth international appeal. Never just for profit but always for the love of the game, Le-fix is a unique constellation of vital knowledge in a wide array of experience. 

Located in the heart of Nørrebro, Copenhagen, the brand has expanded internationally while keeping an ear to the streets and a heart in the city. Le-fix owns and operates two stores in Copenhagen carrying the Le-fix collections plus a number of the most interesting lifestyle brands in the world. In addition to clothing, Le-fix is also operating two tattoo parlors, an art gallery and a wood workshop.

The many people who make up Le-fix work in separate groups on various projects and draw on each other's experience. The mutual understanding of art, clothing and commerce elevates the common knowledge to form a synthesis of artful expressions that creates a viable business with a keen eye for detail and origin. 

About The collection
Le Fix founder and head of design Benny Kusk, has since an early age been exploring subcultures and underground art forms, which is reflected in the Le Fix collection. The styles are based on traditional tailoring, classic cuts and lines, which once interpreted into the universe of Le Fix, are given a strong urban reference.

The collection does not build on fashion trends but the mood and zeitgeist of the designer. Each garment is made with consciousness, and for the consumer to feel comfortable wearing it.